Kantar

Vietnam FMCG Monitor 2024 Report

Level up your strategy with a holistic overview of Vietnam’s FMCG landscape.

Elevate your FMCG strategy with our comprehensive Vietnam FMCG Monitor 2024 Report. This invaluable resource provides you with the most updated FMCG insights and help you navigate Vietnam’s complex and ever-evolving FMCG landscape.

What you'll discover:

  • Macroeconomic Pulse:
    • Analysis of the macroeconomic trends shaping consumer behavior.
    • Quarterly updates on consumer confidence levels.
    • Insights into evolving consumer concerns which may impact their spending
    • Tracking shifts in household budget allocations.
  • FMCG Overview:
    • Quarterly performance of the overall FMCG market and key sectors:
      • Food
      • Beverages
      • Dairy & Dairy Substitutes
      • Home Care
      • Personal Care
  • Retail Landscape Deep Dive:
    • Evolving dynamics of key retail channels.
    • Channel-specific performance highlights.
    • Identifying emerging opportunities and challenges.
  • Add-on: Category-Specific Analysis:
    • Exclusive insights into your chosen category.
    • Uncovering key growth and decline drivers.
    • Competitive landscape analysis.
    • Strategic recommendations for category growth.

Why choose Kantar's Vietnam FMCG Monitor report

  • Data-driven insights: Backed by extensive data from Vietnam's largest household purchase panel.
  • Actionable recommendations: Practical advice to optimize your FMCG strategy.
  • Timely updates: Stay ahead of the curve with regular tracking.

Ready to unlock the full potential of the Vietnamese FMCG market? Fill in the form to request a sample and ratecard.

Fill in the form to request a sample report and rate card. 

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