Kantar Worldpanel Beauty Panel
Get the inside track on Beauty and Personal Care trends. Kantar Worldpabel is monitoring people’s beauty and personal care habits.
Kantar's behavioural panels track what people buy, as well as what they actually use, and give you a sharper perspective. Our understanding of the complex beauty and personal care market will help you stay ahead of category trends to drive sustainable growth for your business.
Our experts will partner with you to get under the skin of the consumer trends driving value in the market. This will enable you to spot the best innovation opportunities, accurately quantify them, tailor communications and marketing, and be seen as a true expert in your categories.
Our beauty panel in China comprises
- 57,000 age 15-64 male & female individuals (2:8 gender mix)
- 45,000 samples up to 2022.
- Urban China Coverage: 20 province, 4 municipalities, City tier 1-5, 4 regions
- Representative sampling & projection based on National Statistics Bureau’s census data by Age, Region, and City Tier.
Questions we can answer
- What is the size of the opportunity?
- Who are my brand buyers?
- Who is my target, and how can I win them?
- What should my retailer and distribution strategy be?
- What is the best product mix for the target consumers?
- How can I beat the competition?
- How is the product used?
- Are products shared, or for an individual?
- When is the category/brand used, and to address which concerns?
- What are the unmet needs in my market? And of my brand users?
- What are the needs driving consumers in store?
- Which segments should I target to drive growth?
- Which moments are critical to my end user, and how can I be relevant to them?
- Are consumer habits changing over time? Or is there a cohort effect to consider?