In FMCG, growth is all about penetration. But with 50% of buyers switching brands every year, retaining and winning buyers has never been tougher.
Buyers can leave your brand or product for a number of reasons – understanding and influencing specific buyer groups is vital for your success.
You need to understand the behavioural changes of buyers you recently won or lost, as well as the ‘should be’ buyers who purchase your competitors. From there, you can identify improvements to your strategy and activation.
This is where Brand Levers from Worldpanel by Numerator’s PanelVoice survey solution can help, ensuring you understand:
- Which factors make each buyer group choose a brand
- How your target groups think you stack up against the competition
- The factors that lead to a recorded purchase
- The areas that buyers perceive you’re not strong in
Brand Levers helps you explore the ‘why’ behind general shopper choices and behavioural changes, adapt your brand positioning and win from your rivals.
Read the case study discover how Band Levers helped a dairy brand understand shopper choices to drive smarter marketing.
Download the one pager: learn more about PanelVoice Brand Levers.
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